Endo Mochiten (Zunda Mochi Shop)

🍜 Local Food · sendai, Miyagi · 笘・{spot.rating}

Endo Mochiten is a beloved traditional mochi shop specializing in zunda mochi, a northeastern Japanese delicacy featuring sticky rice cakes coated in sweet edamame paste. This authentic shop offers visitors a chance to taste one of Sendai's most iconic treats, made fresh daily using time-honored techniques passed down through generations. The vibrant green zunda paste provides a uniquely nutty and subtly sweet flavor that perfectly balances the chewy texture of the mochi.

Visitor Information

📍 Address	sendai, Miyagi
🎫 Admission	See official site
🚉 Access	–
🕐 Hours	Not available
🌐 Official	–

💡 Tips for Visitors

Cash payment is typically required at traditional mochi shops like this. Zunda mochi is best enjoyed fresh on the day of purchase, so plan to eat it soon after buying. Limited English may be spoken, but pointing at display items works well for ordering.